Huntington Bank Experience

As the Senior SEO and Web Copywriter for Huntington Bank, I lead content strategy and copy development for our financial education center (Huntington.com/learn) while also driving comprehensive SEO strategies for website product pages. My work spans the entire digital conversion funnel, balancing education and conversion to create meaningful user experiences.

Wil Reynolds said it first, but I firmly believe that SEO is an altruistic marketing channel, and I bring this mindset to every project. While SEO optimizes for search engines, at its core, it’s about helping real people find the right information at the right time. Knowing that my research and writing can reduce friction, answer questions, and genuinely improve user experiences is what makes this work so rewarding.

Core Responsibilities:

  • Research, write, and edit brand-forward, SEO-friendly website content for key product pages, driving organic visibility and engagement.

  • Lead strategy and content development for Huntington’s financial education center, which attracts +2M organic visits annually, by integrating keyword research, business priorities, and consumer insights to increase organic discoverability and build trust online.

  • Conduct comprehensive SEO audits to identify opportunities for optimization, refining title tags, meta descriptions, headings, schema markup, and internal linking for product and blog pages.

  • Developed and presented an organic YouTube strategy, incorporating SEO best practices, content categories, and phased execution plans to maximize reach on the world’s second-largest search engine.

  • Collaborate cross-functionally with IT, Operations, eCommerce, Brand, and Legal/Compliance teams to implement site enhancements and align content with regulatory requirements.

  • Present SEO strategy, insights, and performance metrics to senior leadership and C-suite.

Work Examples

Product page optimizations:

I conduct comprehensive SEO audits to identify optimization opportunities, and then research, write, and edit SEO-friendly website content in order to drive organic visibility in search results.

  • Personal Loans

  • Auto Lease Buyout

  • Auto Refinance

  • Relationship Savings

  • Business Analyzed Checking

WEBSITE COPY FOR NEW PRODUCTS

As Huntington launches new products, I work closely with product partners and our in-house brand agency to write optimized product page copy that aligns with our brand voice and effectively communicates product differentiators.

  • Secured Credit Card

  • Caregiver Banking

blog content strategy and copywriting

Lead strategy and content development for Huntington’s financial education center by integrating keyword research, business priorities, and consumer insights to increase organic discoverability and build trust online.

  • What affects your credit score?

  • How to Build Credit

  • How to Use a Credit Card Responsibly

  • Does a secured credit card build credit?

  • How much should you save for emergencies, retirement and fun?

  • Online Banking vs Traditional Banking